Kristoff Goson

Visionary
DISC Type : Ds

Global Vice President & General Manager, Extremities, Sports Medicine, & Restorative Therapies at Zimmer Biomet

Charlotte, North Carolina, United States

Overview

Kristoff Goson is a Global Vice President & General Manager at Zimmer Biomet, leading a $1B+ P&L and a team of over 1, 100. Educated at Harvard Business School, he specializes in M&A, digital transformation, and market expansion. Colleagues describe him as committed, genuine, and fostering a winning culture.

He is passionate about advancing medical innovation through global collaboration, frequently speaking at and attending high-impact surgical congresses and educational events. Public records show he and his wife Nicole are philanthropic, supporting community organizations like The Relatives, which helps at-risk youth.

Interesting fact: Kristoff was awarded "Global President of the Quarter" at Zimmer Biomet in Q4 2022 for his leadership and performance.

Personality Overview

Risk Tolerant

Early Adopter

Fast But Thoughtful

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

MedTech M&A
Actively involved in Zimmer Biomet's growth strategy, including the $275M acquisition of Embody to expand the company's sports medicine portfolio and enter new submarkets.
Surgeon Education
A frequent speaker and faculty member at orthopedic events, he is passionate about investing in early-career surgeons' learning through comprehensive courses and hands-on training.
Shoulder Reconstruction
Drives innovation in shoulder replacement, focusing on soft tissue balancing and creating adaptable implant systems like the Identity Shoulder System to meet patient and surgeon needs.

Media Appearances

Kristoff has no verified media appearances

Work History

2-2021
Global Vice President & General Manager, Extremities, Sports Medicine, & Restorative Therapies at Zimmer Biomet
1-2021 - 8-2025
Global Vice President and General Manager, Extremities & Sports Medicine at Zimmer Biomet
1-2021 - 8-2025
Global Vice President and General Manager, Extremities & Sports Medicine [PT. 2] at Zimmer Biomet

Education

Management Excellence from Harvard Business School
Innovation: Disruptive Innovation from Harvard Business School

More Information

Social Presence :

Prographics :

Exp : 4 Location : Charlotte, North Carolina, United States Job Level : Senior Designation : Global Vice President & General Manager, Extremities, Sports Medicine, & Restorative Therapies at Zimmer Biomet
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Insights For Selling To Kristoff

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • During followups, use phone or text if needed, they should be fine
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristoff is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Kristoff

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Kristoff move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Kristoff take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Kristoff

Personality Compatibility


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