Kristy Howe, MBA

Doer
DISC Type : ds

Chief Marketing Officer at Great Day Improvements

Minneapolis, Minnesota, United States

Overview

Kristy has no verified overview

Personality Overview

Deliberate Doer

Fast-paced

Strategic Planner

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Kristy has no verified topics they care about

Media Appearances

Kristy has no verified media appearances

Work History

1-2026
Chief Marketing Officer at Great Day Improvements
6-2023 - 1-2026
Senior Vice President/GM, Safco Business, a Liberty Diversified International Company at Safco Products
5-2019 - 6-2023
Vice President Marketing, Interim Enterprise CMO at Andersen Corporation
11-2016 - 5-2019
Vice President, Marketing Products and eCommerce, Small Business at Deluxe Corporation
4-2013 - 11-2016
Director, Global Digital Transformation & eCommerce, Industrial Business at 3M

Education

M.B.A. from University of St. Thomas - Opus College of Business
B.A. from St. Catherine University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Minneapolis, Minnesota, United States Job Level : Leadership Designation : Chief Marketing Officer at Great Day Improvements
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Insights For Selling To Kristy

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristy is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Kristy

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Kristy move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Kristy take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Kristy

Personality Compatibility


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