Krisztina Kovacs

Examiner
DISC Type : cs

Integrated Media Mgmt at Bayer

Hungary

Overview

Krisztina is an experienced media leader specializing in integrated strategy for the CEEC region at Bayer. Her career includes senior roles at Magyar Telekom and ZenithOptimedia, managing large-scale media planning and buying. She holds a Digital Marketing MBA from Budapest Metropolitan University.

Beyond her professional focus, Krisztina has an interest in personal development, having completed a certification on building resilience. She has also dedicated time to studying the Italian language, suggesting an appreciation for different cultures and continuous learning.

She actively leads cross-country digital workshops with partners like Google to implement advanced AI solutions and data strategies.

Personality Overview

Overcautious

Tough To Convince

Late Adopter

The only way to convince them is by showing them examples and ample proof.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

AI in Digital Marketing
She recently led a workshop for Bayer's CEEC Digital Managers with Google to delve into the latest AI solutions in marketing.
Integrated Media Strategy
Her entire career focuses on this, and she recently organized a workshop to optimize the integrated media briefing process for 2024.
CEEC Market Dynamics
Her role is centered on the CEEC region, where she leads digital managers and strategy for multiple countries like Romania, Bulgaria, and Moldova.

Media Appearances

Krisztina has no verified media appearances

Work History

7-2021
Integrated Media Mgmt at Bayer
9-2019 - 6-2021
Digital Activation & Media Manager - CEEC at Bayer
8-2014 - 9-2019
Strategic Media Expert at Magyar Telekom
11-2007 - 8-2013
Client Service Director at ZenithOptimedia Hungary
1-2005 - 10-2007
Marketing Manager and Training Coordinator at P&G / Wella Hungary

Education

2016 - 2019
Digital Marketing MBA from Budapest Metropolitan University
2013 - 2014
Italian Language from Università per Stranieri "Dante Alighieri", Reggio di Calabria

More Information

Social Presence :

Prographics :

Exp : 25 Location : Hungary Job Level : N/A Designation : Integrated Media Mgmt at Bayer
URL has been copied!

Insights For Selling To Krisztina

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Be firm in your communication and stay in control

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Krisztina is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Krisztina

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Krisztina move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Krisztina take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Krisztina

Personality Compatibility


Other Bayer Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.