Kritika Swarup Shah in

Kritika Swarup Shah

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Head of Marketing at Recruiterflow
📍 Bengaluru, Karnataka, India

Kritika is a seasoned marketing leader with over a decade of experience in the B2B SaaS sector, specializing in growth, positioning, and product marketing. She holds an MBA from the Indian Institute of Technology, Delhi, and has a proven record of scaling businesses to over $8M. Colleagues describe her as focused, astute, and an amazing growth marketer.

Outside of her professional life, Kritika is a parent who values tranquility and personal enrichment. She enjoys reading, quiet and airy spaces, and a hot cup of coffee. Her ideal vacation is a trip to an isolated location that offers fine dining experiences, reflecting a taste for quiet luxury and relaxation.

She recently drove 100% year-over-year growth in the sales pipeline at Recruiterflow, with Q4 outperforming all other quarters.

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Experience
11 Years
Current Role
Head of Marketing
Job Level
Mid-senior
Location
Bengaluru, Karnataka, India
Personality Overview

How Kritika shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Kritika cares about

B2B SaaS Growth
Her career is built on scaling B2B SaaS products, leading marketing functions from initial stages to profitable exits and significant revenue growth.
Product-Led Growth
Colleagues note her deep understanding of PLG, and she has a track record of owning demand generation and funnel conversions to drive growth.
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Career

Work history

3-2024
Head of Marketing
Recruiterflow
1-2022 - 1-2023
Head of Marketing
100ms
3-2020 - 1-2022
Lead - Growth Marketing
Signeasy
3-2018 - 9-2019
Director, Product Marketing
Walkover Web Solutions Private Limited
4-2017 - 1-2018
Director Product Marketing
Mettl
In the press

Media appearances

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Education
2010 - 2012
MBA
Indian Institute of Technology, Delhi
2006 - 2010
Engineer's Degree
Devi Ahilya Vishwavidyalaya
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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