Kritika Swarup Shah

Go-getter
DISC Type : d

Head of Marketing at Recruiterflow

Bengaluru, Karnataka, India

Overview

Kritika is a seasoned marketing leader with over a decade of experience in the B2B SaaS sector, specializing in growth, positioning, and product marketing. She holds an MBA from the Indian Institute of Technology, Delhi, and has a proven record of scaling businesses to over $8M. Colleagues describe her as focused, astute, and an amazing growth marketer.

Outside of her professional life, Kritika is a parent who values tranquility and personal enrichment. She enjoys reading, quiet and airy spaces, and a hot cup of coffee. Her ideal vacation is a trip to an isolated location that offers fine dining experiences, reflecting a taste for quiet luxury and relaxation.

She recently drove 100% year-over-year growth in the sales pipeline at Recruiterflow, with Q4 outperforming all other quarters.

Personality Overview

Direct & Candid

Fast-Paced

Vision Oriented

They respond well to confident salespeople.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.

Topics They Care About

B2B SaaS Growth
Her career is built on scaling B2B SaaS products, leading marketing functions from initial stages to profitable exits and significant revenue growth.
Product-Led Growth
Colleagues note her deep understanding of PLG, and she has a track record of owning demand generation and funnel conversions to drive growth.
Recruitment Technology
As Head of Marketing at Recruiterflow, she is actively shaping the conversation around technology and marketing strategies for recruiting and staffing firms.

Media Appearances

Kritika has no verified media appearances

Work History

3-2024
Head of Marketing at Recruiterflow
1-2022 - 1-2023
Head of Marketing at 100ms
3-2020 - 1-2022
Lead - Growth Marketing at Signeasy
3-2018 - 9-2019
Director, Product Marketing at Walkover Web Solutions Private Limited
4-2017 - 1-2018
Director Product Marketing at Mettl

Education

2010 - 2012
MBA from Indian Institute of Technology, Delhi
2006 - 2010
Engineer's Degree from Devi Ahilya Vishwavidyalaya

More Information

Social Presence :

Prographics :

Exp : 11 Location : Bengaluru, Karnataka, India Job Level : Mid-senior Designation : Head of Marketing at Recruiterflow
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Insights For Selling To Kritika

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Highlight the competitive differentiation of your product

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t expect them to change their mind quickly if they say no once
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kritika is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Kritika

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Kritika move?

  • Their decision making speed is somewhere in the middle.
  • Can Kritika take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Kritika

Personality Compatibility


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