Krysten Cosway

Observer
DISC Type : ci

Director of Health Product Development at Sun Life

Austin, Texas, United States

Overview

Krysten is the Director of Health Product Development at Sun Life, focusing on bringing innovative health solutions to market through strategic planning and business partnerships. Educated at McGill University and Cornell University, she is dedicated to improving health outcomes and mitigating risk for employers and their members.

Outside of work, she enjoys spending time with her husband and two cats, Bear and Butter. She is an avid listener of pop culture podcasts and is on a continuous search for authentic Neapolitan-style pizza, showing a passion for both modern culture and culinary arts.

She has a unique self-proclaimed skill in "herding cats, " a humorous nod to her expertise in managing complex projects and collaborations.

Personality Overview

Curious

Example Seeker

Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are likely to ask many questions and look heavily for supporting information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Innovative Health Solutions
Her career is dedicated to helping organizations market innovative health products. Her recent posts focus on digital health and telehealth as key solutions to improve healthcare access.
Strategic Partnerships
Her background at Sun Life, Iris Telehealth, and Amplicare consistently emphasizes developing and managing business partnerships, client solutions, and enterprise sales relationships.
Healthcare Economics
She has a certification in Health Care Economics and has shared company reports analyzing high-cost claims and escalating spending drivers in the healthcare system.

Media Appearances

Krysten has no verified media appearances

Work History

11-2022
Director of Health Product Development at Sun Life
6-2021 - 11-2022
Associate Director of Business Partnerships, Client Focused Solutions at Sun Life
1-2021 - 6-2021
Revenue Operations Manager at FDS Amplicare at Amplicare
9-2019 - 1-2021
Enterprise Sales at Amplicare
1-2019 - 6-2019
Clinical Partnerships Director at Iris Telehealth

Education

2013 - 2014
Post Baccalaureate Pre-Medical Certificate from Cornell University
2008 - 2012
Bachelor of Science - BS from McGill University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Austin, Texas, United States Job Level : Mid-senior Designation : Director of Health Product Development at Sun Life
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Insights For Selling To Krysten

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Be prepared for a lot of questions, answer them objectively
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Krysten is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Krysten

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Krysten move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Krysten take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Krysten

Personality Compatibility


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