Krystina Borrocci

Questioner
DISC Type : c

Executive Director at The Action Benefits Company

Detroit Metropolitan Area, United States

Overview

Krystina has no verified overview

Personality Overview

Value Seeker

Price-Sensitive

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Krystina has no verified topics they care about

Media Appearances

Krystina has no verified media appearances

Work History

3-2022
Executive Director at The Action Benefits Company
11-2008 - 3-2022
Marketing Director at UHY LLP, Certified Public Accountants

Education

2008 - 2010
MBA from Wayne State University
2003 - 2007
BS from Wayne State University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Detroit Metropolitan Area, United States Job Level : Senior Designation : Executive Director at The Action Benefits Company
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Insights For Selling To Krystina

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Krystina is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Krystina

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Krystina move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Krystina take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Krystina

Personality Compatibility


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