Kshitij Ranjan

Inspirer
DISC Type : id

Head of Growth & Strategy at Koparo

Gurugram, Haryana, India

Overview

Kshitij Ranjan is the Head of Growth & Strategy at Koparo, with five years of experience in Indias D2C ecosystem. An alumnus of NMIMS, he has been instrumental in scaling the home care brand, driving growth across performance marketing and marketplaces.

He is passionate about building transparent, high-quality consumer brands from the ground up. He also focuses on developing the next generation of D2C growth operators, indicating a strong interest in mentorship and team development within the industry.

As an early team member, he helped scale Koparo from just 22 orders a day to a ₹60 Cr brand.

Personality Overview

Charming & Persuasive

Fast Adopter

Confident & Optimistic

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

D2C Brand Scaling
He has hands-on experience scaling Koparo from its early stages to a significant brand, focusing on high-performance digital funnels and GTM strategies.
Marketplace Growth
He is actively hiring for and managing marketplace operations on platforms like Amazon and Flipkart, indicating a key focus area for Koparo's revenue.
Lean Team Building
He has expressed pride in achieving significant revenue milestones (₹50 CR ARR) with a very small and mission-driven team of just 12 people.

Media Appearances

Kshitij has no verified media appearances

Work History

12-2023
Head of Growth & Strategy at Koparo
4-2021 - 12-2023
CEO's Office - Strategy & Growth at Koparo
10-2020 - 12-2020
Management Trainee at Optimise
5-2019 - 6-2019
Digital Marketing Intern at Optimise
5-2018 - 6-2018
Marketing Intern at Myra Medicines (now Pharmeasy)

Education

7-2017 - 7-2020
Bachelor of Business Administration from SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

More Information

Social Presence :

Prographics :

Exp : 5 Location : Gurugram, Haryana, India Job Level : Mid-senior Designation : Head of Growth & Strategy at Koparo
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Insights For Selling To Kshitij

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kshitij is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Kshitij

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Kshitij move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Kshitij take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Kshitij

Personality Compatibility


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