Kunal Chopra

Captain
DISC Type : DS

Chief Executive Officer at Certivo

Greater Seattle Area, United States

Overview

Kunal is a three-time CEO, currently leading Certivo, an AI-powered supply chain compliance company. With a track record of delivering significant EBITDA improvements and enterprise value growth, he specializes in leveraging technology for business transformation. He holds an MBA from The University of Chicago Booth School of Business.

Beyond his executive roles, Kunal has a passion for career development, having authored two books on the topics of getting promoted and navigating the job market. He is also actively involved in the home healthcare technology sector as a board chairman and member for two different companies.

Unique fact: Kunal is the author of two books, "Promotionary" and "Searchabilty, " aimed at helping professionals advance their careers.

Personality Overview

Dynamic But Sincere

Consummate Professional

Output-Driven

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

AI in Compliance
As CEO of Certivo, he is focused on using AI, including generative and predictive models, to help manufacturing firms manage product compliance and gain faster market access.
Business Turnarounds
He has a history of leading successful turnarounds, including for a public company, and his profile highlights a track record of "turning red to black" for businesses.
Career Advancement
He has authored two books, "Promotionary" and "Searchabilty, " which focus on helping professionals get promoted and navigate the hidden job market.

Media Appearances

Chatting with CEO & Founder at Certivo (A Fortive (NYSE:FTV) Podcast). Featured in Spotify

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Navigating the Enterprise Compliance Journey with Certivo CEO. Featured in YouTube

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Certivo, a new PSL spinout led by Seattle tech vet, brings AI to compliance management. Featured in Geekwire

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Work History

11-2024
Chief Executive Officer at Certivo
2023
Investor and Board Member at Caretech
2022 - 2023
Chief Executive Officer (CEO) at Beckett Collectibles
2021
Chairman of the Board at Aventis Alpha Care
2019 - 2022
Chief Executive Officer (CEO) at Kaspien

Education

Master of Business Administration (M.B.A.) from The University of Chicago Booth School of Business
Master of Science from Clemson University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Greater Seattle Area, United States Job Level : Leadership Designation : Chief Executive Officer at Certivo
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Insights For Selling To Kunal

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Let them know of potential risks but suggest mitigation methods alongside
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kunal is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Kunal

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Kunal move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Kunal take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Kunal

Personality Compatibility


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