Kunal Kodinariya

Critic
DISC Type : C

Co-Founder & CEO at Fledge Digital

Ahmedabad, Gujarat, India

Overview

As Co-Founder and CEO of Fledge Digital, Kunal Kodinariya is a seasoned digital commerce expert with nearly 15 years of experience. He specializes in blueprinting e-commerce solutions, particularly with Adobe Commerce and Magento. He holds an Adobe certification as a Magento Commerce Business Practitioner and a Bachelor of Engineering from Dharmsinh Desai University.

Kunal is passionate about leveraging technology precisely to meet business needs and driving digital transformation. He champions the application of B2C principles to the B2B and B2E (Business to Everyone) commerce spaces, reflecting a forward-thinking approach to unified commerce and customer experience.

He has progressed through the entire e-commerce career ladder, from a software engineer to a CEO and now a co-founder.

Personality Overview

Information Seeker

Precise

Critic

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They choose to analyze logically and value facts to emotions.

Topics They Care About

Digital Commerce Strategy
With 15 years in the field, he focuses on blueprinting digital commerce and steering businesses toward the right e-tailing strategy.
Adobe & Magento Commerce
His agency specializes in this platform, and he holds an Adobe Certified Expert certification for Magento Commerce.
B2B E-Commerce
He actively posts about applying B2C principles to the B2B and B2E (Business to Everyone) sectors.

Media Appearances

Kunal has no verified media appearances

Work History

2-2021
Co-Founder & CEO at Fledge Digital
7-2020 - 12-2020
Director Client Strategy at Krish TechnoLabs - A Full Service Digital Commerce Agency
4-2016 - 6-2020
Head - E-Commerce Solutions at Krish TechnoLabs - A Full Service Digital Commerce Agency
5-2010 - 4-2016
Project Manager at Krish TechnoLabs - A Full Service Digital Commerce Agency
6-2006 - 5-2010
Software Engineer at Krish TechnoLabs - A Full Service Digital Commerce Agency

Education

2001 - 2005
Bachelor of Engineering (B.E.) from Dharmsinh Desai University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Ahmedabad, Gujarat, India Job Level : Leadership Designation : Co-Founder & CEO at Fledge Digital
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Insights For Selling To Kunal

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Do not use very emotional or colorful language
  • Don’t try too hard to build a relationship with them
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kunal is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Kunal

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Kunal move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Kunal take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Kunal

Personality Compatibility


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