Kurt Oriol

Critic
DISC Type : C

Founder at Campo Grande

New York City Metropolitan Area, United States

Overview

Kurt Oriol is the Founder of Campo Grande, a brand dedicated to bringing authentic Mediterranean foods to the American market. A graduate of New York University and a certified Brand Strategist, his ventures focus on authentic storytelling and high-quality, ethically sourced products like Ibérico pork.

Growing up in Madrid, Kurt has a deep-seated passion for Spanish culture and cuisine. This connection is also evident in his other major venture, the Real Madrid Foundation Camps USA, which leverages his love for soccer to support youth development and fundraising activities.

He is pioneering a unique food category with what he calls "The Wagyu of Pork, " the only low-PUFA (Polyunsaturated fatty acids) pork available in the market.

Personality Overview

Objective Thinker

ROI Driven

Information Seeker

They enjoy working alone and do not rely on others very often.  They prefer to do logical analysis and value evidence over emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Regenerative Agriculture
Co-founded Iberian Pastures, a farm dedicated to regenerative practices for pasture-raised pigs, showing a commitment to sustainable and ethical farming.
Brand Storytelling
As a certified Brand Strategist, he emphasizes "authentic storytelling" to connect consumers with the heritage and quality of his food products.
Omnichannel Retail
Actively pursues an omnichannel strategy by integrating his direct-to-consumer business with major retail launches in stores like Whole Foods.

Media Appearances

Meet the Founder | Kurt Oriol of Campo Grande - Bristol Farms. Featured in Bristol Farms

See Now

Work History

2-2021
Founder at Campo Grande
10-2018
Founder at Real Madrid Foundation Camps USA
5-2014 - 10-2025
Co-Founder at Iberian Pastures
7-2012 - 6-2014
Global Private Banking - Investment Solutions at BBVA
8-2011 - 12-2011
Global Risk Management at BBVA

Education

2009 - 2012
BA from New York University
2001 - 2007
International Baccalaureate from American School of Madrid

More Information

Social Presence :

Prographics :

Exp : 14 Location : New York City Metropolitan Area, United States Job Level : Leadership Designation : Founder at Campo Grande
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Insights For Selling To Kurt

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Make extra effort to not seem pushy or confrontational
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kurt is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Kurt

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Kurt move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Kurt take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Kurt

Personality Compatibility


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