Kushagra Tomar

Examiner
DISC Type : sc

Assistant Brand Manager at 4700BC

Gurugram, Haryana, India

Overview

Kushagra is an Assistant Brand Manager at 4700BC, leveraging his marketing PGDM from MICA to drive growth in the offline retail sector. His expertise lies in executing integrated marketing campaigns, managing brand collaborations, and enhancing visibility across general and modern trade channels to bolster market presence.

An active and engaged individual, Kushagra was a member of the Sports Committee during his time at MICA. He approaches his work with creativity and humor, enjoying the art of brand storytelling and connecting with people through engaging narratives.

He humorously notes that while some people find matches on dating apps, he found his perfect professional match, 4700BC, on LinkedIn.

Personality Overview

Process Oriented

Late Adopter

Status Quo Seeker

Being observant comes to them naturally.  They do not like taking risks at all and go for proven options in the end. They are thorough and always follow a systematic approach.

Topics They Care About

Offline Retail Growth
His core focus is strategizing and implementing marketing initiatives to drive the growth of the offline retail vertical across India.
Integrated Campaigns
He has successfully managed and executed integrated marketing campaigns across various channels to strengthen the brand's market position.
Creative Brand Storytelling
He shows a flair for creating engaging narratives around products, exemplified by the major "sweet vs. salty" popcorn debate campaign he helped launch.

Media Appearances

Kushagra has no verified media appearances

Work History

7-2023
Assistant Brand Manager at 4700BC
9-2021 - 4-2023
Member at Sports Committee At MICA (SCAM)
4-2022 - 6-2022
Brand Marketing Intern at 4700BC🍿

Education

6-2021 - 5-2023
PGDM from MICA | The School of Ideas
2018 - 2021
Bachelor's degree from Narsee Monjee College of Commerce and Economics

More Information

Social Presence :

Prographics :

Exp : 3 Location : Gurugram, Haryana, India Job Level : Middle Designation : Assistant Brand Manager at 4700BC
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Insights For Selling To Kushagra

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kushagra is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Kushagra

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Kushagra move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Kushagra take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Kushagra

Personality Compatibility


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