Kyla Scanlon

Inquirer
DISC Type : cd

Founder at Bread

United States

Overview

Kyla Scanlon is an author and the founder of Bread, a financial education company dedicated to making complex economic concepts accessible. A graduate of Western Kentucky University with degrees in finance and economics, she uses social media, newsletters, and her book "In This Economy? " to explain market trends and policy with a human-centric focus.

Personality Overview

ROI Conscious

Hard To Convince

Demanding

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Financial Education
Founded Bread to make economics accessible and demystify finance for a broad audience, especially younger generations, through creative content on social media.
Human-Centric Economics
Focuses on how economic data and policies impact people's feelings and daily lives, famously coining the term "vibecession" to describe this disconnect.
Market Behavior
Analyzes and explains current market trends, including the rise of gambling culture in investing, meme stocks, and the concentration of value in Big Tech and AI.

Media Appearances

Kyla has no verified media appearances

Work History

9-2021
Founder at Bread
2-2021 - 9-2021
Investment Partner at On Deck
6-2019 - 2-2021
Associate at Capital Group | American Funds
8-2018 - 7-2019
Contributing Author at Seeking Alpha
10-2018 - 5-2019
Search Committee for New GFCB Dean at Western Kentucky University

Education

2015 - 2019
Honors College; Bachelor’s Degree; GPA 4.0/4.0 from Western Kentucky University

More Information

Social Presence :

Prographics :

Exp : 7 Location : United States Job Level : Leadership Designation : Founder at Bread
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Insights For Selling To Kyla

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Refer to testimonials from others in similar positions
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kyla is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Kyla

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Kyla move?

  • Their decision making speed is somewhere in the middle.
  • Can Kyla take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Kyla

Personality Compatibility


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