Kyle Dwyer

Questioner
DISC Type : c

Commercial Director | Global Agencies at Comcast Advertising

London, England, United Kingdom

Overview

Kyle is a Global Commercial Director at Comcast Advertising, where he drives growth and partnerships with major global agencies. An experienced marketer with a history of managing multi-million dollar media investments for clients like Pepsi Co. , FedEx, and Snap Inc. , he holds an executive leadership certification from the University of Oxford.

Originally from the Baltimore area, where he attended Towson University, Kyle maintains an interest in the local sports scene. He is an avid networker who travels internationally to connect with industry leaders and stay ahead of emerging trends in the media and advertising space.

Unique fact: He has significant international experience, having managed major US brands from his previous role based in Europe.

Personality Overview

Value Seeker

Cautious & Analytical

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Global Agency Partnerships
His current role is focused on driving growth and fostering partnerships across the largest global advertising agencies.
Media Investment
Has a demonstrated history of developing strategic, multi-million dollar media investment recommendations for major brands like Hilton Hotels and Levi's.
Marketing & Tech
Attends international festivals like OMR in Hamburg specifically to discover innovative ideas and dive into the latest in marketing and technology.

Media Appearances

Kyle has no verified media appearances

Work History

4-2025
Commercial Director | Global Agencies at Comcast Advertising
1-2022 - 4-2025
Account Director, Global Partnerships at NBCUniversal
2-2017 - 12-2021
Account Director at OMD EMEA
11-2015 - 2-2017
Supervisor, National Investment at OMD EMEA
2-2015 - 11-2015
Account Manager, Media at Allied Integrated Marketing

Education

2024 - 2024
Executive Leadership Programme from Saïd Business School, University of Oxford
2009 - 2011
B.S. from Towson University

More Information

Social Presence :

Prographics :

Exp : 12 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Commercial Director | Global Agencies at Comcast Advertising
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Insights For Selling To Kyle

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kyle is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Kyle

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Kyle move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Kyle take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Kyle

Personality Compatibility


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