Kyle Sanders

Organizer
DISC Type : Sd

Head Of Digital Trading & Optimisation at Screwfix

Evesham, England, United Kingdom

Overview

Kyle Sanders is the Head of Digital Trading & Optimisation at Screwfix, with a strong background in leading e-commerce strategies. His career includes senior roles at major retail brands like Frasers Group, Missguided, and Gymshark, showcasing his expertise in driving online growth and optimizing digital platforms.

Outside of his direct professional role, Kyle shows an interest in the strategies of major global companies, specifically following developments at Microsoft and The Walt Disney Company. This suggests a fascination with large-scale innovation in both technology and entertainment.

He has a unique career trajectory, having managed digital trading across diverse sectors from fast fashion and fitness apparel to home improvement.

Personality Overview

Trusting Of Others

Strong-minded

Pleasant

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

eCommerce Trading
His entire career is focused on leading digital trading and e-commerce teams for major retail brands like Screwfix, Gymshark, and Missguided.
Data-Driven Decisions
He frequently emphasizes the importance of making data-driven decisions to enhance customer experience in his professional posts.
Digital Team Growth
Actively involved in recruiting for his digital teams at Screwfix, highlighting a focus on building talent in e-commerce, search, and merchandising.

Media Appearances

Kyle has no verified media appearances

Work History

4-2024
Head Of Digital Trading & Optimisation at Screwfix
10-2022 - 6-2024
Group Head Of Digital Optimisation at Frasers Group
11-2021 - 1-2023
Global Head Of Ecommerce Trading at Missguided
4-2020 - 11-2021
Trading Manager at Gymshark
10-2019 - 4-2020
Digital Content Manager at Finning UK & Ireland

Education

Education details unavailable from Evesham High School

More Information

Social Presence :

Prographics :

Exp : 6 Location : Evesham, England, United Kingdom Job Level : Mid-senior Designation : Head Of Digital Trading & Optimisation at Screwfix
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Insights For Selling To Kyle

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Focus on the results that your product produces, expect some strategic questions in return
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't go over them unless you are left with no other option
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kyle is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Kyle

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Kyle move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Kyle take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Kyle

Personality Compatibility


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