Léon Van der Struik

Captain
DISC Type : DS

Minor Entrepreneurship at De Noorderlingen

Assen, Drenthe, Netherlands

Overview

Léon Van der Struik is the CEO and Founder of the AI-driven advertising platform Apex One, and also serves as the Director of Partnerships at Alpha Digital. He specializes in scaling businesses using AI-powered marketing and B2B sales automation. Colleagues describe him as direct, relaxed, and professional, with a talent for making ad campaigns smarter and more effective.

Fueled by a strong passion for sales and an entrepreneurial family background, Léon is deeply motivated by business growth and innovation. This drive led him to launch his own company while still completing his commercial economics degree at Hanze, combining academic knowledge with real-world application from an early stage in his career.

Unique fact: Léon founded his AI marketing company, Apex One, as a student entrepreneur during the "Boost Your Business" minor at De Noorderlingen.

Personality Overview

Planner & Achiever

Decisive But Calm

Long-Term Thinker

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

AI-Powered Advertising
As the founder of Apex One, he is focused on using AI to automate ad creation, optimize campaigns, and maximize ROI for businesses across multiple online platforms.
B2B Sales Automation
In his role at Alpha Digital, he leads strategic relationships and helps commercial teams build scalable outbound pipelines through AI-driven outreach and personalized engagement.
Student Entrepreneurship
He successfully founded and developed his company, Apex One, while participating full-time in an entrepreneurship minor designed for student-run businesses.

Media Appearances

Meet Our Team - Alpha Digital. Featured in Alpha Digital (company website)

See Now

Work History

9-2025
Minor Entrepreneurship at De Noorderlingen
9-2024
CEO/Founder at Apex One
7-2024
Director of Partnerships at Alpha Digital
2-2024 - 7-2024
Junior Sales at Alpha Digital

Education

8-2022 - 7-2026
Bachelor from Hanze
8-2017 - 5-2022
Hoger algemeen voortgezet onderwijs (havo) from Dr. Nassau College Quintus

More Information

Social Presence :

Prographics :

Exp : 2 Location : Assen, Drenthe, Netherlands Job Level : Mid-senior Designation : Minor Entrepreneurship at De Noorderlingen
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Insights For Selling To Léon

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't go over them unless you are left with no other option
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Léon is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Léon

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Léon move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Léon take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Léon

Personality Compatibility


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