Léonie Jackson

Enthusiast
DISC Type : i

Head of Brand at Dutton Gregory Solicitors

United Kingdom

Overview

Léonie Jackson is the Head of Brand at Dutton Gregory Solicitors, specializing in brand strategy, cross-channel marketing, and communications. A graduate of Royal Holloway, University of London, she is described by others as a passionate, skillful, and highly effective professional with a natural flair for building strong relationships and securing major corporate partnerships.

As a self-described "life-long lover of language, " she is passionate about the power of words and clear communication. Her previous experience in the non-profit sector involved driving accessibility initiatives to help businesses better support students with disabilities, reflecting a strong commitment to community-focused causes and human connection.

She believes business isnt B2B or B2C, but "H2H – human to human, " emphasizing relationships built on trust and understanding.

Personality Overview

Non-Confrontational

Optimistic

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Human-Centric Marketing
Advocates for an "H2H - human to human" approach, believing that business relationships should be based on trust and mutual understanding.
Brand Voice Development
Specializes in creating distinct brand voices and content strategies that resonate with target customers and deliver a strong return on investment.
Business Accessibility
Passionate about supporting businesses to become more accessible, having previously led an initiative where students performed accessibility audits of local premises.

Media Appearances

Léonie has no verified media appearances

Work History

12-2024
Head of Brand at Dutton Gregory Solicitors
3-2024 - 12-2024
Business Development Manager at Dutton Gregory Solicitors
8-2022 - 8-2023
Corporate Partnerships Manager at Treloar's
8-2016 - 7-2022
Content Specialist at Freelance
1-2010 - 7-2016
Freelance Writer & Editor at World Into Words

Education

Languages from Royal Holloway, University of London

More Information

Social Presence :

Prographics :

Exp : 22 Location : United Kingdom Job Level : Mid-senior Designation : Head of Brand at Dutton Gregory Solicitors
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Insights For Selling To Léonie

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Maintain high, positive energy and convey confidence
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be too formal with them, they trust informality more
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Léonie is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Léonie

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Léonie move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Léonie take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Léonie

Personality Compatibility


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