Lacey Murrah

Go-getter
DISC Type : d

Sr. Director, IT Governance at Cox Automotive Inc.

Atlanta, Georgia, United States

Overview

Lacey has no verified overview

Personality Overview

Decisive

Challenger

Direct & Candid

They don’t always try to control the conversation but neither do they like yielding it fully.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.

Topics They Care About

Lacey has no verified topics they care about

Media Appearances

Lacey has no verified media appearances

Work History

1-2025
Sr. Director, IT Governance at Cox Automotive Inc.
8-2019 - 1-2025
Sr. Director, Product Management at Cox Automotive Inc.
9-2017 - 8-2019
Director, Data Enablement at Cox Automotive Inc.
8-2012 - 2-2015
Project Manager at Manheim
6-2010 - 7-2012
Delivery Analyst at Manheim

Education

MBA from Georgia Tech Scheller College of Business
BA from Emory University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Atlanta, Georgia, United States Job Level : Senior Designation : Sr. Director, IT Governance at Cox Automotive Inc.
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Insights For Selling To Lacey

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Highlight the competitive differentiation of your product

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lacey is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Lacey

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lacey move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Lacey take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Lacey

Personality Compatibility


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