Lacy Silberman

Questioner
DISC Type : c

Director II Sales, Mass Markets at Lumen Technologies

Portland, Oregon, United States

Overview

Lacy is a transformational sales leader at Lumen Technologies with over 17 years of experience in the telecom industry. She excels at building high-performing teams and driving revenue growth, consistently exceeding fiber sales targets. She holds an MBA in Business Analytics and Leadership from the University of Illinois Urbana-Champaign.


She is Dare to Lead Trained, focusing on brave work and tough conversations within her leadership philosophy.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Price-Sensitive

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Fiber Sales Growth
As Director at Lumen, she focuses on fiber and revenue acceleration, having exceeded regional fiber sales targets by 110%.
High-Performing Teams
Specializes in building and empowering large, growth-focused sales teams, managing over 100 people across multi-state territories.
Data-Driven Strategy
Her MBA focused on Business Analytics, indicating she blends data-driven strategy with leadership to achieve sales objectives.

Media Appearances

Lacy has no verified media appearances

Work History

4-2023
Director II Sales, Mass Markets at Lumen Technologies
2-2021 - 4-2023
Director Consumer Sales at Lumen Technologies
10-2017 - 2-2021
Manager Consumer Field Sales at Lumen Technologies
10-2014 - 10-2017
Retail Store Manager at CenturyLink
9-2008 - 9-2014
Retail Sales Associate at CenturyLink

Education

2-2022 - 5-2024
Master of Business Administration - MBA from Gies College of Business - University of Illinois Urbana-Champaign
Bachelor of Applied Science - BASc from Arizona State University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Portland, Oregon, United States Job Level : Mid-senior Designation : Director II Sales, Mass Markets at Lumen Technologies
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Insights For Selling To Lacy

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lacy is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Lacy

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lacy move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Lacy take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Lacy

Personality Compatibility


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