Laetitia Lamari

Sharpshooter
DISC Type : DC

Co-fondateur at Butterfly Agency

Paris, Île-de-France, France

Overview

Laetitia Lamari is a marketing strategist with over 15 years of experience in retail and e-commerce. As the co-founder of Butterfly Agency and the podcast "Le Café de lE-Commerce, " she is a recognized speaker and influential voice in the industry, shaping go-to-market strategies for startups and multinational corporations alike.

Deeply passionate about social impact, she is a vocal advocate for womens empowerment and diversity in the digital industry. She actively supports female leaders through her work with WIRE (Women In Retail & E-commerce), an exclusive event series she co-founded to foster networking and business opportunities among women.

Unique fact: Laetitia co-created "Le Café de lE-Commerce, " the first independent e-commerce podcast in French, which has become a key resource for industry professionals.

Personality Overview

ROI Driven

Fast But Analytical

Thorough Evaluator

They like to stay in control of the negotiation or defining of the terms.  They prefer to move quickly, and expect the same from others. They are less concerned about the product and more about its potential impact.

Topics They Care About

Retail & E-commerce
Her entire career, agency focus, and podcast content are dedicated to analyzing and shaping the future of retail and e-commerce, with a recent focus on TikTok Shop.
Women Empowerment
Co-founded WIRE (Women in Retail & E-commerce) and a special podcast segment, "Le Café des Femmes de l'E-commerce, " to support and highlight female leaders in the industry.
Go-To-Market Strategy
Her firm, Butterfly Agency, specializes in creating go-to-market strategies for SaaS and retail tech companies, reflecting her core professional expertise.

Media Appearances

Laetitia has no verified media appearances

Work History

9-2023
Co-fondateur at Butterfly Agency
6-2019
Co-Founder at Le Café de l'​E-Commerce
1-2024
Co-Founder at WIRE - Women In Retail & E-Commerce
11-2024
Co-Founder at Brands2Buyers
1-2024
Co-Founder at Store Tour Paris

Education

2006 - 2008
Master's degree from IFG - Institut Français de Géopolitique
2019 - 2019
Goldup Program - The Most Caring Program for Women to Start Their Own Online Business from The Family

More Information

Social Presence :

Prographics :

Exp : 6 Location : Paris, Île-de-France, France Job Level : Leadership Designation : Co-fondateur at Butterfly Agency
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Insights For Selling To Laetitia

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Be respectful but crisp
  • Objectively showcase the impact that your product creates

DONT's

  • Do not spend too much time focusing on product tech or features
  • Avoid being too verbose
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laetitia is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Laetitia

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Laetitia move?

  • If convinced, they can reach decisions quite fast.
  • Can Laetitia take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Laetitia

Personality Compatibility


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