Laetitia Lamari is a marketing strategist with over 15 years of experience in retail and e-commerce. As the co-founder of Butterfly Agency and the podcast "Le Café de lE-Commerce, " she is a recognized speaker and influential voice in the industry, shaping go-to-market strategies for startups and multinational corporations alike.
Deeply passionate about social impact, she is a vocal advocate for womens empowerment and diversity in the digital industry. She actively supports female leaders through her work with WIRE (Women In Retail & E-commerce), an exclusive event series she co-founded to foster networking and business opportunities among women.
Unique fact: Laetitia co-created "Le Café de lE-Commerce, " the first independent e-commerce podcast in French, which has become a key resource for industry professionals.
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