Laetitia Lamari in

Laetitia Lamari

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Co-fondateur at Butterfly Agency
📍 Paris, Île-de-France, France

Laetitia Lamari is a marketing strategist with over 15 years of experience in retail and e-commerce. As the co-founder of Butterfly Agency and the podcast "Le Café de lE-Commerce, " she is a recognized speaker and influential voice in the industry, shaping go-to-market strategies for startups and multinational corporations alike.

Deeply passionate about social impact, she is a vocal advocate for womens empowerment and diversity in the digital industry. She actively supports female leaders through her work with WIRE (Women In Retail & E-commerce), an exclusive event series she co-founded to foster networking and business opportunities among women.

Unique fact: Laetitia co-created "Le Café de lE-Commerce, " the first independent e-commerce podcast in French, which has become a key resource for industry professionals.

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Experience
6 Years
Current Role
Co-fondateur
Job Level
Leadership
Location
Paris, Île-de-France, France
Personality Overview

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Priorities

Topics Laetitia cares about

Retail & E-commerce
Her entire career, agency focus, and podcast content are dedicated to analyzing and shaping the future of retail and e-commerce, with a recent focus on TikTok Shop.
Women Empowerment
Co-founded WIRE (Women in Retail & E-commerce) and a special podcast segment, "Le Café des Femmes de l'E-commerce, " to support and highlight female leaders in the industry.
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Career

Work history

9-2023
Co-fondateur
Butterfly Agency
6-2019
Co-Founder
Le Café de l'​E-Commerce
1-2024
Co-Founder
WIRE - Women In Retail & E-Commerce
11-2024
Co-Founder
Brands2Buyers
1-2024
Co-Founder
Store Tour Paris
In the press

Media appearances

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Education
2006 - 2008
Master's degree
IFG - Institut Français de Géopolitique
2019 - 2019
Goldup Program - The Most Caring Program for Women to Start Their Own Online Business
The Family
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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