Laia Jiménez Hidalgo

Questioner
DISC Type : c

Global Marketing Manager - Brand & Customer Engagement at LEO Pharma

Copenhagen, Capital Region of Denmark, Denmark

Overview

Laia is a Global Marketing Manager at LEO Pharma with over five years of experience in brand strategy and communications, specializing in the dermatology sector. Educated at Copenhagen Business School, she has a strong background in crafting stories across digital, experiential, and communication projects for global brands.

Originally from Barcelona and now based in Copenhagen, Laia is a multilingual professional with certifications in English and German. Her academic work includes research into consumer behavior, and she recently completed a certificate in creation, branding, and client experience from LVMH, indicating a passion for luxury brand dynamics.

She conducted her masters thesis research on how Generation Zs perception of a restaurants "coolness" influences their behavior.

Personality Overview

Cautious & Analytical

Systematic

Not Easily Convinced

They prefer to do thorough analysis of any situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Dermatology Marketing
Her entire career at LEO Pharma has focused on dermatology, working on global brand teams for products like Delgocitinib and Tralokinumab.
Brand Storytelling
Her profile highlights over five years of experience in "shaping brands, and crafting stories" across various communication projects.
Experiential Events
She lists event management and organization as a key skill in her current and past roles, and recently attended the EADV 2025 conference.

Media Appearances

Laia has no verified media appearances

Work History

5-2025
Global Marketing Manager - Brand & Customer Engagement at LEO Pharma
5-2024 - 8-2025
Global Brand Assistant at LEO Pharma
2-2024 - 5-2024
Marketing Assistant at MagVenture
7-2022 - 8-2023
Junior Consultant - Corporate Communication at LLYC
1-2022 - 6-2022
Young Talent - Corporate Communication at LLYC

Education

8-2023 - 6-2025
MSc in Brand and Communications Management from Copenhagen Business School
2016 - 2020
International Business & Marketing Degree from ESCI-UPF

More Information

Social Presence :

Prographics :

Exp : 5 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Middle Designation : Global Marketing Manager - Brand & Customer Engagement at LEO Pharma
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Insights For Selling To Laia

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laia is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Laia

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Laia move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Laia take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Laia

Personality Compatibility


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