Laia is a Global Marketing Manager at LEO Pharma with over five years of experience in brand strategy and communications, specializing in the dermatology sector. Educated at Copenhagen Business School, she has a strong background in crafting stories across digital, experiential, and communication projects for global brands.
Originally from Barcelona and now based in Copenhagen, Laia is a multilingual professional with certifications in English and German. Her academic work includes research into consumer behavior, and she recently completed a certificate in creation, branding, and client experience from LVMH, indicating a passion for luxury brand dynamics.
She conducted her masters thesis research on how Generation Zs perception of a restaurants "coolness" influences their behavior.
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