Laird Strauss

Critic
DISC Type : C

Director - Marketing Solutions at Curinos

Greater Cleveland, United States

Overview

Laird has no verified overview

Personality Overview

ROI Driven

Objective Thinker

Critic

They are quite likely to negotiate on pricing or other key terms.  They like to take decisions independently and do not seek others' support often. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Laird has no verified topics they care about

Media Appearances

Laird has no verified media appearances

Work History

1-2024
Director - Marketing Solutions at Curinos
2-2022 - 8-2023
Director - Retail Bank Economics, Forecasting, Data, and Product Strategy at Capital One
2-2021 - 2-2022
Director - Head of Checking Customer Engagement Strategy at Capital One
7-2018 - 1-2021
Director - Retail Bank Marketing Strategy & Analytics at Capital One
2-2004 - 9-2004
Trade Risk & Market Economic Analyst at Valero Energy

Education

MBA from Texas McCombs School of Business
BA from Tufts University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Greater Cleveland, United States Job Level : Mid-senior Designation : Director - Marketing Solutions at Curinos
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Insights For Selling To Laird

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready for penetrating questions and critical examination of your pitch
  • Tell them what ROI they can expect

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laird is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Laird

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Laird move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Laird take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Laird

Personality Compatibility


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