Lali Casadellá

Critic
DISC Type : C

General Sales & Market Rep Manager at Ford Argentina

Argentina

Overview

Lali Casadellá is the General Manager of Sales Operations and Market Representation at Ford Argentina, bringing over 20 years of experience in the automotive industry. A graduate of Universidad de Ciencias Empresariales y Sociales, she holds a Six Sigma Black Belt certification and has a strong background in marketing and sales.

She is passionate about collaborative work and actively participates in the "Women of Ford" group. A key objective for her is to foster female leadership, making the automotive industry a more attractive and viable career path for women.

Her personal motto is "el que hace se equivoca, " which translates to "he who does, makes mistakes, " highlighting a pragmatic approach to action and learning.

Personality Overview

ROI Driven

Objective Thinker

Information Seeker

They prefer to do logical analysis and value evidence over emotions.  They enjoy working alone and do not rely on others very often. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Female Leadership
Actively involved in the "Women of Ford" group to promote leadership opportunities and professional development for women in the automotive sector.
Automotive Sales
Has over 20 years of experience in commercial areas within the automotive industry, currently leading sales operations for Ford Argentina.
Product Experience
Shows a hands-on passion for the products she represents, sharing her excitement about testing cars at Ford's proving grounds.

Media Appearances

Lali has no verified media appearances

Work History

1-2024
General Sales & Market Rep Manager at Ford Argentina
1-2021 - 12-2023
Managing Director @ Ford Credit Argentina at Ford Argentina
8-2019 - 12-2020
Sales Manager at Ford Argentina

Education

1999 - 2000
VIP Program from Michigan State University
1993 - 1998
Licenciatura from Universidad de Ciencias Empresariales y Sociales

More Information

Social Presence :

Prographics :

Exp : 6 Location : Argentina Job Level : Senior Designation : General Sales & Market Rep Manager at Ford Argentina
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Insights For Selling To Lali

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Be ready to answer many clarity-seeking questions and requests for information
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Do not use very emotional or colorful language
  • Don't give superficial answers, they are easily rattled by them
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lali is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Lali

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Lali move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Lali take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Lali

Personality Compatibility


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