Lamar Tuten

Energizer
DISC Type : I

Sales Director at XR Extreme Reach

New York, New York, United States

Overview

Lamar is a top-performing sales executive with deep expertise in the TV, digital, and marketing landscapes. An honors graduate from The Ohio State University, he has a proven ability to drive revenue growth and market penetration by selling complex ad-tech and media solutions to Fortune 500 companies, agencies, and brands.

He maintains a strong connection to his alma mater, The Ohio State University. Based on this affiliation, he likely enjoys following the universitys celebrated sports teams and participating in alumni activities.

He has specialized expertise in platforms that unify and automate advertising operations, from campaign creation and delivery to managing talent payments and royalties.

Personality Overview

Relationship Oriented

Full Of Energy

Imaginative

They are really good at seeing what the long-term impacts of their decisions could be.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

AdTech Sales
His career is centered on sales leadership roles at various ad-tech companies like Adverity, Mutinex, and XR Extreme Reach.
Marketing Analytics
He has direct experience selling intelligent marketing analytics platforms designed to demonstrate ROI and transform siloed data into actionable insights.
Data-Driven Advertising
His role at Viacom involved selling a data-driven ad platform that enabled advertisers to reach custom, targeted audiences across networks.

Media Appearances

Lamar has no verified media appearances

Work History

10-2025
Sales Director at XR Extreme Reach
10-2024 - 9-2025
Sales Director, North America at Mutinex
4-2021 - 9-2024
Sr. Sales Director at Adverity
2-2017 - 3-2021
Sales Director at Viacom
9-2014 - 2-2017
Sr. Sales Director at Civolution

Education

B.S. Honors from The Ohio State University

More Information

Social Presence :

Prographics :

Exp : 13 Location : New York, New York, United States Job Level : Mid-senior Designation : Sales Director at XR Extreme Reach
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Insights For Selling To Lamar

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Talk about their team and how your product will help them do things better and easier
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Don’t be excessively objective, be a storyteller
  • Don’t be too formal, focus on building comfort and trust
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lamar is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Lamar

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Lamar move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Lamar take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Lamar

Personality Compatibility


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