Lana Buseman

Inspirer
DISC Type : di

Senior Marketing Manager at West Monroe

Chicago, Illinois, United States

Overview

Lana has no verified overview

Personality Overview

Charming & Persuasive

Generous

Achievment Oriented

They don’t mind taking a stand if they believe in something.  They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Lana has no verified topics they care about

Media Appearances

Lana has no verified media appearances

Work History

2-2025
Senior Marketing Manager at West Monroe
3-2021 - 2-2025
Marketing Manager at West Monroe
9-2017 - 3-2021
Senior Marketing Specialist at West Monroe
11-2014 - 9-2017
Digital Marketing Associate at Mérieux NutriSciences - North America
9-2012 - 11-2014
Sales & Marketing Coordinator at Grenzebach Glier & Associates

Education

2006 - 2010
Journalism from Indiana University Bloomington
2009 - 2009
Study Abroad from Florence University of the Arts

More Information

Social Presence :

Prographics :

Exp : 15 Location : Chicago, Illinois, United States Job Level : Middle Designation : Senior Marketing Manager at West Monroe
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Insights For Selling To Lana

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Acknowledge their status and position during the conversation
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lana is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Lana

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Lana move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Lana take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Lana

Personality Compatibility


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