Joel Sierra in

Joel Sierra

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Marketing Manager at CircleCI
📍 San Francisco, California, United States

Joel is a data-driven Growth Marketing Manager at CircleCI with experience at Salesforce and Snowflake. He specializes in building and scaling marketing systems, from email outreach to landing pages, to drive growth. People who have worked with him describe him as an excellent collaborator, organized, and a detail-oriented leader.

He is a passionate advocate for community building and inclusion in the workplace. Joel actively leads QueerSphere, CircleCIs LGBTQ+ Employee Resource Group, and previously participated in Salesforces Outforce ERG, focusing on creating a sense of belonging for colleagues and the local community.

Unique fact: He personally built the email outreach system to scale CircleCIs signal-driven outbound engine.

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Experience
10 Years
Current Role
Marketing Manager
Job Level
Middle
Location
San Francisco, California, United States
Personality Overview

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Priorities

Topics Joel cares about

Growth Marketing
His current role at CircleCI and past experience at Salesforce focus on demand generation, including email, outbound, SEM, and landing pages to drive business growth.
LGBTQ+ Advocacy
He is the co-leader for QueerSphere, the LGBTQ+ ERG at CircleCI, and has spoken publicly about supporting the LGBTQ+ community in the tech industry.
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Career

Work history

1-2025
Marketing Manager
CircleCI
3-2023 - 12-2024
Independent Consultant (Marketing & Customer Experience)
Self-Employed
11-2019 - 11-2022
Demand Generation Manager
Salesforce
4-2019 - 11-2019
Account-Based Marketing Manager
Salesforce
8-2018 - 1-2019
Account-Based Marketing Manager
Snowflake
In the press

Media appearances

How CircleCI Developed and Implemented a new DevRel Strategy using Orbit. Featured in Orbit Blog
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CircleCI’s AI-Ready CI/CD Supports Software Teams Building AI-Powered Applications. Featured in Business Wire
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Education
Bachelor of Science
University of La Verne
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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