Lana Greer Popham

Questioner
DISC Type : c

Head of Lifecycle Marketing (Fractional) at Hanky Panky

St Marys, Georgia, United States

Overview

Lana has no verified overview

Personality Overview

Price-Sensitive

Not Easily Convinced

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to fully evaluate every situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Lana has no verified topics they care about

Media Appearances

Lana has no verified media appearances

Work History

11-2024
Head of Lifecycle Marketing (Fractional) at Hanky Panky
11-2020
Digital Marketing & E-Commerce at LG Consulting Group
10-2018 - 11-2020
Senior Manager, E-Commerce Marketing at Descente Global Retail
10-2016 - 10-2018
Brand Marketing Manager at Spanx
5-2014 - 10-2016
E-Commerce Merchandising Associate at Spanx

Education

2007 - 2012
Bachelor’s Degree from University of Georgia - Terry College of Business
2007 - 2012
Bachelor’s Degree from University of Georgia - Franklin College of Arts and Sciences

More Information

Social Presence :

Prographics :

Exp : 13 Location : St Marys, Georgia, United States Job Level : Mid-senior Designation : Head of Lifecycle Marketing (Fractional) at Hanky Panky
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Insights For Selling To Lana

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lana is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Lana

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lana move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Lana take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Lana

Personality Compatibility


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