Lana Rathbone

Critic
DISC Type : C

Head of Strategy and Transformation at Amplar Health

Greater Brisbane Area, Australia

Overview

Lana Rathbone is the Head of Strategy & Transformation at Amplar Health, driving change in healthcare delivery. Her expertise combines a clinical background as a paediatric cardiac scientist with extensive experience in strategy and digital health from roles at Bupa, Telstra Health, and EY. She holds an MBA from The University of Queensland.

Lana is deeply passionate about improving health outcomes through prevention, innovation, and creating more connected healthcare experiences. She focuses on solving complex problems to deliver better results for both people and organizations, aiming to make healthcare more accessible and personalized for communities.

Unique fact: She began her career with a clinical foundation as a paediatric cardiac scientist before transitioning into corporate strategy and transformation.

Personality Overview

Objective Thinker

Information Seeker

Precise

They enjoy working alone and do not rely on others very often.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Healthcare Transformation
Her current role and recent career focus on transforming healthcare delivery to create more connected, accessible, and personalized patient experiences.
Digital Health
Her background includes roles as Senior Strategy Manager for Digital & Data at Bupa and Strategy Specialist at Telstra Health, indicating strong expertise.
Connected Care
Explicitly states a passion for "connected health" and aims to create more connected experiences for communities in her current role.

Media Appearances

Lana has no verified media appearances

Work History

9-2025
Head of Strategy and Transformation at Amplar Health
10-2022 - 9-2025
Senior Strategy Manager, Digital & Data at Bupa
5-2020 - 9-2022
Strategy Specialist at Telstra Health
10-2018 - 5-2020
Manager, Healthcare Advisory at EY
9-2016 - 10-2018
Senior Consultant, Strategy and Customer at EY

Education

2018 - 12-2021
Master of Business Administration - MBA from The University of Queensland
2012 - 2014
Masters of Public Health from University of Sydney

More Information

Social Presence :

Prographics :

Exp : 14 Location : Greater Brisbane Area, Australia Job Level : Mid-senior Designation : Head of Strategy and Transformation at Amplar Health
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Insights For Selling To Lana

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lana is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Lana

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Lana move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Lana take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Lana

Personality Compatibility


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