Lana Van Mourik 🟢

Captain
DISC Type : DS

Salesmentor en -strateeg at Lana van Mourik

Netherlands

Overview

Lana van Mourik is a B2B sales strategist dedicated to helping entrepreneurs master sales for large companies. With a background in managing complex, high-value deals at firms like Appical, she now focuses on making sales accessible for non-salespeople. People who have worked with her often describe her as motivating, supportive, and knowledgeable.

Lana has a hands-on, DIY approach to her business, having personally built her own professional website to remain independent and in control of her brands online presence.

Personality Overview

Output-Driven

Long-Term Thinker

Decisive But Calm

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

B2B Sales Strategy
Her core focus is helping B2B entrepreneurs develop effective sales strategies and skills to connect with and secure larger corporate clients.
Sales for Non-Sellers
Passionate about empowering entrepreneurs who don't see themselves as "born sellers, " teaching them to sell in a natural and professional way.
Authentic Selling
Believes sales should be approached as a professional conversation focused on genuinely helping clients, not using tricks or pushy tactics.

Media Appearances

Lana has no verified media appearances

Work History

6-2024
Salesmentor en -strateeg at Lana van Mourik
12-2022 - 12-2023
Sales Operations Manager at Appical
1-2022 - 12-2022
Sales Account Executive at Appical
6-2020 - 12-2021
Sales Manager at Toogethr
6-2018 - 5-2020
Sales Consultant at Bookinglayer

Education

2014 - 2018
Bachelor of Business Administration (BBA) from Amsterdam University of Applied Sciences
2016 - 2017
Administración y Dirección de Empresas (Business Administration & Management) from University of Deusto

More Information

Social Presence :

Prographics :

Exp : 6 Location : Netherlands Job Level : N/A Designation : Salesmentor en -strateeg at Lana van Mourik
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Insights For Selling To Lana

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lana is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Lana

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Lana move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Lana take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Lana

Personality Compatibility


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