Lana Van Mourik 🟢 in

Lana Van Mourik 🟢

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Salesmentor en -strateeg at Lana van Mourik
📍 Netherlands

Lana van Mourik is a B2B sales strategist dedicated to helping entrepreneurs master sales for large companies. With a background in managing complex, high-value deals at firms like Appical, she now focuses on making sales accessible for non-salespeople. People who have worked with her often describe her as motivating, supportive, and knowledgeable.

Lana has a hands-on, DIY approach to her business, having personally built her own professional website to remain independent and in control of her brands online presence.

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Experience
6 Years
Current Role
Salesmentor en -strateeg
Location
Netherlands
Personality Overview

How Lana shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Lana cares about

B2B Sales Strategy
Her core focus is helping B2B entrepreneurs develop effective sales strategies and skills to connect with and secure larger corporate clients.
Sales for Non-Sellers
Passionate about empowering entrepreneurs who don't see themselves as "born sellers, " teaching them to sell in a natural and professional way.
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Career

Work history

6-2024
Salesmentor en -strateeg
Lana van Mourik
12-2022 - 12-2023
Sales Operations Manager
Appical
1-2022 - 12-2022
Sales Account Executive
Appical
6-2020 - 12-2021
Sales Manager
Toogethr
6-2018 - 5-2020
Sales Consultant
Bookinglayer
In the press

Media appearances

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Education
2014 - 2018
Bachelor of Business Administration (BBA)
Amsterdam University of Applied Sciences
2016 - 2017
Administración y Dirección de Empresas (Business Administration & Management)
University of Deusto
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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