Lance Barton

Observer
DISC Type : ic

CFO & COO at AutoTune

New York, New York, United States

Overview

Lance has no verified overview

Personality Overview

Assertive

Curious

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Lance has no verified topics they care about

Media Appearances

Lance has no verified media appearances

Work History

12-2023
CFO & COO at AutoTune
5-2023
Founder at Delano Advisory LLC
2-2021 - 5-2023
Chief Financial Officer at PLBY Group, Inc.
1-2014 - 2-2021
Senior Vice President, Corporate Development & Investor Relations at Match Group
General Manager, Match Asia at Match Group

Education

MBA from Columbia Business School
BBA from Wichita State University

More Information

Social Presence :

Prographics :

Exp : 12 Location : New York, New York, United States Job Level : Leadership Designation : CFO & COO at AutoTune
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Insights For Selling To Lance

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Persuade objectively how your product will help them achieve their goals
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lance is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Lance

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Lance move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Lance take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Lance

Personality Compatibility


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