Lance Bryson

Wildcard
DISC Type : isc

Director of Sponsorship at MotoAmerica

Fort Worth, Texas, United States

Overview

Lance has no verified overview

Personality Overview

Curious But Skeptical

Friendly But Slow

ROI Driven

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Lance has no verified topics they care about

Media Appearances

Lance has no verified media appearances

Work History

3-2019
Director of Sponsorship at MotoAmerica
3-2017 - 12-2018
Director of Special Events at Bonnier Corporation
3-2007 - 2-2017
Director Sales & Marketing, GEICO EnduroCross presented by Moose Racing at TEN: The Enthusiast Network
5-2004 - 3-2007
Director of Sales at Advanstar Powersports Group
3-1996 - 5-2004
Sales Director at Clear Channel Motor Sports

Education

Lance has no verified education history

More Information

Social Presence :

Prographics :

Exp : 29 Location : Fort Worth, Texas, United States Job Level : Mid-senior Designation : Director of Sponsorship at MotoAmerica
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Insights For Selling To Lance

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them realize that there is no personal risk in making this decision
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lance is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Lance

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Lance move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Lance take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Lance

Personality Compatibility


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