Lance Dietz

Doer
DISC Type : sd

Board Observer at The Realest

Chicago, Illinois, United States

Overview

Lance Dietz is a Partner at KB Partners, a Chicago-based venture firm focused on sports and technology. He is a Kauffman Fellow and US Army veteran with a background in investment banking at J. P. Morgan. People who have worked with him often describe him as collaborative, strategic, and a dedicated mentor.

Outside of his professional life, Lance is a West Point and Chicago Booth alum. His personal interests include collectibles, golf, and snowboarding. He lives in Chicago with his wife and daughter, and in the past, was a recruited Division I basketball player and has even dabbled in magic.

He previously co-hosted "On Point, " a podcast featuring candid conversations with veteran business leaders about their careers and leadership lessons.

Personality Overview

Fast-paced

Strategic Planner

Long-term Focused

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Investing in Sports
As a Partner at KB Partners, he focuses on early-stage companies at the intersection of sports and technology, including health, fitness, and gaming.
The Collectibles Market
He has a stated investment focus on collectibles, often discussing the market's significant growth and the intergenerational wealth transfer fueling it.
Web3 & Technology
Identifies web3 as a key investment focus and has been quoted on its accelerating intersection with the sports industry.

Media Appearances

Lance has no verified media appearances

Work History

2-2026
Board Observer at The Realest
6-2025
Board Observer at StatusPRO
12-2023 - 1-2026
Board Member at The Realest
6-2023 - 6-2025
Kauffman Fellow (Class 28) at Kauffman Fellows
9-2022
Board Member at KAYA Climb

Education

2013 - 2015
Master of Business Administration (MBA) from The University of Chicago Booth School of Business
2004 - 2008
BS from United States Military Academy at West Point

More Information

Social Presence :

Prographics :

Exp : 15 Location : Chicago, Illinois, United States Job Level : N/A Designation : Board Observer at The Realest
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Insights For Selling To Lance

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lance is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Lance

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Lance move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Lance take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Lance

Personality Compatibility


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