Lance Latham

Observer
DISC Type : ci

Territory Manager at Pioneer Seeds

Amarillo, Texas, United States

Overview

Lance Latham is a Territory Manager at Pioneer Seeds with extensive experience in the agricultural industry, holding various sales and management roles at Simplot Grower Solutions and Pinnacle Agriculture. He is a graduate of West Texas A&M University.

He appears to be deeply invested in the Texas agricultural community, actively promoting industry meetings for organizations like the TAIA. Lance values long-term professional relationships, celebrating the multi-decade careers of mentors and colleagues in the field.

Lance fondly recalls visiting a mentor nearly 30 years ago and meeting his pet deer, Mikey.

Personality Overview

Example Seeker

Assertive

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They ask a lot of questions and rely heavily on information and collaterals. They are generally strong communicators and are not easy to convince.

Topics They Care About

Agricultural Sales
His career is built on sales and management roles at major agricultural companies like Pioneer Seeds, Simplot, and Pinnacle Agriculture.
Texas Agriculture
He actively promotes Texas Agricultural Industries Association (TAIA) meetings in Lubbock and Dumas, indicating a strong connection to the local industry.
Industry Recruitment
Frequently shares hiring posts on behalf of his colleagues, showing an interest in building strong teams within the agriculture sector.

Media Appearances

Lance has no verified media appearances

Work History

10-2024
Territory Manager at Pioneer Seeds
8-2020 - 10-2024
Market Manager/Sales at Simplot Grower Solutions
1-2020 - 8-2020
District Sales Manager at Simplot Grower Solutions
10-2017 - 1-2020
District Sales Manager / Area Sales Lead at Pinnacle™ Agriculture
12-2014 - 1-2020
Area Location Manager / Wholesale & Retail Sales at Pinnacle™ Agriculture

Education

1995 - 2000
Bachelor's degree from West Texas A&M University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Amarillo, Texas, United States Job Level : Middle Designation : Territory Manager at Pioneer Seeds
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Insights For Selling To Lance

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Ask them questions to understand their needs better while staying affable
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lance is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Lance

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Lance move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Lance take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Lance

Personality Compatibility


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