Lucy Merritt

Trailblazer
DISC Type : DI

Head of Marketing & Brand at Southern Water

London, England, United Kingdom

Overview

Lucy is a marketing and communications leader with over 25 years of experience enhancing brand reputation and driving growth for companies like Southern Water and ExCeL London. A graduate of the University of Kent, colleagues describe her as a consummate professional, an effective leader, and a calm, logical strategist.

Outside of her professional life, Lucy is deeply involved in the world of motorsports. She is a proud supporter of her son, Thomas Merritt, and his burgeoning career as a competitive junior racing driver, reflecting a significant family passion for the sport.

Interesting fact: Her son was the crowned 2025 BRSCC Fiesta Junior Vice Champion at Brands Hatch, a notable achievement in junior motorsports.

Personality Overview

Values Relationships

Friendly But Fast

Persuasive

They respond better to a combination of speed and relationship.  They are more likely to be open to unproven but exciting technologies. They like to keep things under control.

Topics They Care About

Brand Reputation
Her career is centered on developing strategic plans to enhance brand reputation, manage crises, and drive customer loyalty across the utilities and live events sectors.
Junior Motorsports
A significant personal interest, she actively supports and promotes the racing career of her son, Thomas Merritt, a junior vice-champion.
Community Engagement
She is proud of her team's work at Southern Water to rebuild community trust by proactively engaging with and providing targeted support to local charities.

Media Appearances

Lucy has no verified media appearances

Work History

4-2025
Head of Marketing & Brand at Southern Water
2-2022 - 3-2025
Head of Communications & Marketing at SES Water
1-2018 - 1-2022
Head of Marketing & Communications at ExCeL London
3-2003 - 2-2018
Marketing Manager at ExCeL London
7-1999 - 12-2002
Senior Press & PR Executive at Brands Hatch Leisure Group

Education

1994 - 1997
Bachelor of Arts (B.A.) from University of Kent

More Information

Social Presence :

Prographics :

Exp : 26 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Marketing & Brand at Southern Water
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Insights For Selling To Lucy

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Give them control of the sales process

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lucy is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Lucy

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Lucy move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Lucy take some risk or not?

  • They can take risks if necessary.

You And Lucy

Personality Compatibility


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