Lane Errington

Visionary
DISC Type : Ds

Chief Marketing Officer at CENTURY 21 New Millennium

Washington DC-Baltimore Area, United States

Overview

Lane has no verified overview

Personality Overview

Direct & Assertive

Fast But Thoughtful

Risk Tolerant

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Lane has no verified topics they care about

Media Appearances

Lane has no verified media appearances

Work History

12-2025
Chief Marketing Officer at CENTURY 21 New Millennium
11-2022 - 1-2026
Vice President of Marketing at CENTURY 21 New Millennium
8-2016
Adjunct Professor at Georgetown University School of Continuing Studies
2-2016 - 11-2022
Director of Marketing at CENTURY 21 New Millennium
2-2015
Capstone Project Advisor at Georgetown University School of Continuing Studies

Education

2005 - 2009
B.S. from University of Maryland
2009 - 2010
Master's from Georgetown University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Washington DC-Baltimore Area, United States Job Level : Leadership Designation : Chief Marketing Officer at CENTURY 21 New Millennium
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Insights For Selling To Lane

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't shy away from asking hard questions, but be extra polite
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lane is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Lane

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Lane move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Lane take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Lane

Personality Compatibility


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