Laney Burns

Visionary
DISC Type : Ds

Inside Sales And Marketing Representative at Bay Corporation

North Olmsted, Ohio, United States

Overview

Laney is an Inside Sales and Marketing Representative at Bay Corporation, leveraging her promotion from a marketing intern role. A graduate of Cleveland State University with a BBA, she holds certifications in the Hootsuite platform and Microsoft Excel, highlighting her skills in digital marketing and data analysis.

Based on her previous experience managing a fruit stand and working at a smoothie bar, Laney appears to have a background in customer-facing roles related to health-conscious products. She enjoys fun company events and a positive team atmosphere, as seen in her social media activity.

She finds satisfaction when a simple product component provides a clever solution to a major customer problem.

Personality Overview

Fast But Thoughtful

Early Adopter

Direct & Assertive

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Medical Device Solutions
Her role at Bay Corporation and posts about company products show a clear focus on providing solutions within the medical device industry.
Social Media Marketing
She is certified in the Hootsuite platform and uses social media to promote company products, events, and job openings.
Customer-Centric Problem Solving
She expressed excitement about how a "small part solves a big problem, " indicating a passion for finding efficient and clever solutions for customers.

Media Appearances

Laney has no verified media appearances

Work History

9-2024
Inside Sales And Marketing Representative at Bay Corporation
5-2023 - 1-2024
Marketing Intern at Bay Corporation
2-2022 - 6-2023
Shift Supervisor at The Fruit Stand Ohio
3-2020 - 8-2021
Restaurant Crew Member at Pulp Juice And Smoothie Bar

Education

2020 - 12-2023
Bachelor of Business Administration - BBA from Cleveland State University

More Information

Social Presence :

Prographics :

Exp : 4 Location : North Olmsted, Ohio, United States Job Level : Junior Designation : Inside Sales And Marketing Representative at Bay Corporation
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Insights For Selling To Laney

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laney is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Laney

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Laney move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Laney take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Laney

Personality Compatibility


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