Kimberley Ong

Captain
DISC Type : DS

Senior Director of Marketing Operations at eSentire

Toronto, Ontario, Canada

Overview

Kimberley is a strategic marketing operations leader with over a decade of experience in B2B and B2C environments, specializing in GTM strategy and ABM. She has a strong track record of driving pipeline efficiency and building scalable tech infrastructure. Colleagues describe her as reliable, knowledgeable, hard-working, and a trusted partner.

Kimberley is passionate about creative technology and disruptive industries. She has a deep expertise in leveraging AI-driven processes and is certified in 6sense administration and sales foundations, reflecting her commitment to continuous learning in marketing technology.

At eSentire, her implementation of AI in operations saved her team over 55 hours per week.

Personality Overview

Dynamic But Sincere

Long-Term Thinker

Planner & Achiever

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

AI in Marketing
She implemented AI operations that saved 55+ hours weekly and frequently posts about the role of AI in security and revenue systems, including Salesforce's AI tools.
Go-to-Market Strategy
Her title and experience highlight a focus on GTM. She recently became a certified 6sense administrator to better integrate predictive analytics into GTM processes.
Marketing ROI
Her accomplishments focus on quantifiable results, such as achieving a 1: 42 pipeline ROI from ABX implementation and a 1: 60 bookings ROI from conversational marketing.

Media Appearances

Kimberley has no verified media appearances

Work History

4-2022
Senior Director of Marketing Operations at eSentire
6-2021 - 4-2022
Director Of Marketing Operations at eSentire
4-2019
Marketing Technology Consultant at heykong
4-2020 - 6-2021
Marketing Operations Manager at FreshBooks
11-2017 - 3-2020
Digital Marketing Manager at Lift & Co.

Education

BS from Ateneo de Manila University
Certificate from British Columbia Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 8 Location : Toronto, Ontario, Canada Job Level : Senior Designation : Senior Director of Marketing Operations at eSentire
URL has been copied!

Insights For Selling To Kimberley

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kimberley is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Kimberley

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Kimberley move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Kimberley take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Kimberley

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.