Lara Báez

Enthusiast
DISC Type : i

Senior Manager, Marketing & Publicity at HarperCollins Publishers

New York, New York, United States

Overview

Lara has no verified overview

Personality Overview

Story Driven

Optimistic

Amiable & Agreeable

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

Lara has no verified topics they care about

Media Appearances

Lara has no verified media appearances

Work History

4-2024
Senior Manager, Marketing & Publicity at HarperCollins Publishers
2-2023 - 4-2024
Marketing & Publicity Manager at HarperCollins Publishers
9-2022 - 2-2023
Communications Manager at Twitter
6-2021 - 9-2022
Senior Communications Associate at Twitter
8-2020 - 6-2021
Communications Associate at Shutterstock

Education

2016 - 2020
Media from New York University
2018 - 2018
Bachelor of Science - BS from New York University - Buenos Aires

More Information

Social Presence :

Prographics :

Exp : 6 Location : New York, New York, United States Job Level : Middle Designation : Senior Manager, Marketing & Publicity at HarperCollins Publishers
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Insights For Selling To Lara

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Compliment them about their personality if you get a chance
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lara is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Lara

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Lara move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Lara take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Lara

Personality Compatibility


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