Lara Báez in

Lara Báez

Enthusiast · DISC type i
Senior Manager, Marketing & Publicity at HarperCollins Publishers
📍 New York, New York, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
6 Years
Current Role
Senior Manager, Marketing & Publicity
Job Level
Middle
Location
New York, New York, United States
Personality Overview

How Lara shows up

Story Driven
Optimistic
Amiable & Agreeable

They tend to be agreeable by nature, so take their promises with a pinch of salt.
 Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Priorities

Topics Lara cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

4-2024
Senior Manager, Marketing & Publicity
HarperCollins Publishers
2-2023 - 4-2024
Marketing & Publicity Manager
HarperCollins Publishers
9-2022 - 2-2023
Communications Manager
Twitter
6-2021 - 9-2022
Senior Communications Associate
Twitter
8-2020 - 6-2021
Communications Associate
Shutterstock
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2016 - 2020
Media
New York University
2018 - 2018
Bachelor of Science - BS
New York University - Buenos Aires
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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