Lara Bonney

Inspirer
DISC Type : id

Business Development Director at Plinc

London, England, United Kingdom

Overview

Lara Bonney is a Business Development Director at Plinc, specializing in customer data technology and CRM services for the retail and e-commerce sectors. Described as an enthusiastic and dedicated leader, she co-founded The Tapestry Agency and previously served as CMO for a global fashion brand. She is an alumna of the University of Leeds.



She is a board member of the Data Protection Network, focusing on privacy and GDPR compliance.

Personality Overview

Confident & Optimistic

Achievment Oriented

Charming & Persuasive

They don’t mind taking a stand if they believe in something.  They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Effective Personalisation
She has recently led consumer research and webinars exploring what UK customers truly value in personalised marketing to help CRM teams close the relevance gap.
Customer Data Platforms
Her role at Plinc is centered on helping retailers utilize Customer Data Platforms (CDPs) to unify customer data and enhance every interaction and decision.
Data-Driven Retail
Her career has focused on helping multi-channel retailers grow by using transactional data insight and marketing strategy, including her work co-founding a data co-operative.

Media Appearances

Lara has no verified media appearances

Work History

11-2022
Business Development Director at Plinc
7-2018 - 8-2022
Director of Business Development at The Tapestry Agency
9-2016 - 1-2020
Board Member at Data Protection Network
10-2017 - 7-2018
Chief Marketing Officer at Long Tall Sally
1-2012 - 10-2017
UK Country Director at Epsilon Abacus

Education

2.1 from University of Leeds

More Information

Social Presence :

Prographics :

Exp : 26 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Business Development Director at Plinc
URL has been copied!

Insights For Selling To Lara

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Refer to testimonials from well known people to highlight the value of your product
  • Clearly address the competitive aspects

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lara is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Lara

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Lara move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Lara take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Lara

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.