Lara Bonney in

Lara Bonney

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Business Development Director at Plinc
📍 London, England, United Kingdom

Lara Bonney is a Business Development Director at Plinc, specializing in customer data technology and CRM services for the retail and e-commerce sectors. Described as an enthusiastic and dedicated leader, she co-founded The Tapestry Agency and previously served as CMO for a global fashion brand. She is an alumna of the University of Leeds.

She is a board member of the Data Protection Network, focusing on privacy and GDPR compliance.

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Experience
26 Years
Current Role
Business Development Director
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Lara cares about

Effective Personalisation
She has recently led consumer research and webinars exploring what UK customers truly value in personalised marketing to help CRM teams close the relevance gap.
Customer Data Platforms
Her role at Plinc is centered on helping retailers utilize Customer Data Platforms (CDPs) to unify customer data and enhance every interaction and decision.
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Career

Work history

11-2022
Business Development Director
Plinc
7-2018 - 8-2022
Director of Business Development
The Tapestry Agency
9-2016 - 1-2020
Board Member
Data Protection Network
10-2017 - 7-2018
Chief Marketing Officer
Long Tall Sally
1-2012 - 10-2017
UK Country Director
Epsilon Abacus
In the press

Media appearances

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Education
2.1
University of Leeds
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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