Lara Giusti in

Lara Giusti

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Co-Founder & Head Chef @ Veloforte at Veloforte
📍 London, England, United Kingdom

Lara Giusti is the Co-Founder and Head Chef at Veloforte, where she develops a full range of natural active nutrition products. She leverages two decades of experience as a Heart & Lung Respiratory Specialist, combining deep understanding of human physiology with a passion for real food ingredients.

Outside of Veloforte, Lara is actively involved in sharing nutrition tips, particularly for female athletes, through panels and events like the World of Triathlon Live.

She was a finalist in the 2026 Women in Food & Drink Awards for Product Developer of the Year.

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Experience
22 Years
Current Role
Co-Founder & Head Chef @ Veloforte
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

How Lara shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Lara cares about

Product Development
As Co-Founder and Head Chef, Lara is central to developing Veloforte's entire product line, expanding it from energy bars to a full range of nutrition products.
Sports Nutrition
Lara frequently participates in events like the World of Triathlon Live, sharing her expertise on nutrition for athletes, especially women.
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Career

Work history

5-2016
Co-Founder & Head Chef @ Veloforte
Veloforte
2015 - 2018
Founder
Cantini London
1-2012 - 4-2013
Head of Client Relations
Fabled Events
9-1994 - 8-2004
Cardio Respiratory Physiotherapist
NHS
In the press

Media appearances

E48: Veloforte is fuel of Champions with Lara Giusti. Featured in Apple Podcasts
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Education
9-2004 - 7-2009
Msc
UCL
9-1991 - 7-1994
Bsc Hons
University of Nottingham
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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