Lara Giusti is the Co-Founder and Head Chef at Veloforte, where she develops a full range of natural active nutrition products. She leverages two decades of experience as a Heart & Lung Respiratory Specialist, combining deep understanding of human physiology with a passion for real food ingredients.
Outside of Veloforte, Lara is actively involved in sharing nutrition tips, particularly for female athletes, through panels and events like the World of Triathlon Live.
She was a finalist in the 2026 Women in Food & Drink Awards for Product Developer of the Year.
Read the full overview →They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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