Lara Giusti

Questioner
DISC Type : c

Co-Founder & Head Chef @ Veloforte at Veloforte

London, England, United Kingdom

Overview

Lara Giusti is the Co-Founder and Head Chef at Veloforte, where she develops a full range of natural active nutrition products. She leverages two decades of experience as a Heart & Lung Respiratory Specialist, combining deep understanding of human physiology with a passion for real food ingredients.

Outside of Veloforte, Lara is actively involved in sharing nutrition tips, particularly for female athletes, through panels and events like the World of Triathlon Live.

She was a finalist in the 2026 Women in Food & Drink Awards for Product Developer of the Year.

Personality Overview

Price-Sensitive

Cautious & Analytical

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Product Development
As Co-Founder and Head Chef, Lara is central to developing Veloforte's entire product line, expanding it from energy bars to a full range of nutrition products.
Sports Nutrition
Lara frequently participates in events like the World of Triathlon Live, sharing her expertise on nutrition for athletes, especially women.
Physiology & Health
With a background as a Cardio Respiratory Physiotherapist and an MSc from UCL, Lara applies her knowledge of human physiology to product creation.

Media Appearances

E48: Veloforte is fuel of Champions with Lara Giusti. Featured in Apple Podcasts

See Now

Work History

5-2016
Co-Founder & Head Chef @ Veloforte at Veloforte
2015 - 2018
Founder at Cantini London
1-2012 - 4-2013
Head of Client Relations at Fabled Events
9-1994 - 8-2004
Cardio Respiratory Physiotherapist at NHS

Education

9-2004 - 7-2009
Msc from UCL
9-1991 - 7-1994
Bsc Hons from University of Nottingham

More Information

Social Presence :

Prographics :

Exp : 22 Location : London, England, United Kingdom Job Level : Leadership Designation : Co-Founder & Head Chef @ Veloforte at Veloforte
URL has been copied!

Insights For Selling To Lara

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lara is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Lara

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lara move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Lara take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Lara

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.