Lara Peterson

Pioneer
DISC Type : DIS

VP of Marketing at Bandcamp

New York, New York, United States

Overview

Lara has no verified overview

Personality Overview

Friendly But Fast

Dynamic But Sincere

Driven But Considerate

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Lara has no verified topics they care about

Media Appearances

Lara has no verified media appearances

Work History

10-2023
VP of Marketing at Bandcamp
6-2020 - 10-2023
Head of Marketing at 7digital
12-2015 - 11-2022
Head of Marketing at eMusic
10-2013 - 12-2015
Program Manager, Corporate Loyalty & Rewards at American Express
9-2012 - 4-2013
Head Of Marketing at Plum Perfect

Education

MBA from Texas McCombs School of Business
BS from Washington University in St. Louis

More Information

Social Presence :

Prographics :

Exp : 13 Location : New York, New York, United States Job Level : Senior Designation : VP of Marketing at Bandcamp
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Insights For Selling To Lara

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Build a trustworthy relationship while keeping the product center-stage
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lara is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Lara

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Lara move?

  • They are generally fast movers and can take quick decisions
  • Can Lara take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Lara

Personality Compatibility


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