Lara Peterson in

Lara Peterson

Pioneer · DISC type DIS
VP of Marketing at Bandcamp
📍 New York, New York, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
13 Years
Current Role
VP of Marketing
Job Level
Senior
Location
New York, New York, United States
Personality Overview

How Lara shows up

Friendly But Fast
Dynamic But Sincere
Driven But Considerate

If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Priorities

Topics Lara cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

10-2023
VP of Marketing
Bandcamp
6-2020 - 10-2023
Head of Marketing
7digital
12-2015 - 11-2022
Head of Marketing
eMusic
10-2013 - 12-2015
Program Manager, Corporate Loyalty & Rewards
American Express
9-2012 - 4-2013
Head Of Marketing
Plum Perfect
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
MBA
Texas McCombs School of Business
BS
Washington University in St. Louis
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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