Lara Ponomareff

Inspirer
DISC Type : di

Head of Strategic Marketing and Communications at National Cathedral School

Washington, District of Columbia, United States

Overview

Lara has no verified overview

Personality Overview

Confident & Optimistic

Achievment Oriented

Decisive

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.

Topics They Care About

Lara has no verified topics they care about

Media Appearances

Lara has no verified media appearances

Work History

2-2023
Head of Strategic Marketing and Communications at National Cathedral School
3-2020 - 2-2023
Research and Product Development Leader at Self-employed
2-2018 - 3-2020
Practice Vice President at Gartner
4-2012 - 1-2018
Practice Leader / Practice Manager at CEB
7-2010 - 3-2012
Project Manager at CEB

Education

2004 - 2006
MPP from Harvard Kennedy School
1997 - 2001
BA from William & Mary

More Information

Social Presence :

Prographics :

Exp : 22 Location : Washington, District of Columbia, United States Job Level : Mid-senior Designation : Head of Strategic Marketing and Communications at National Cathedral School
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Insights For Selling To Lara

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Get them to a point where they are ready to bat for your product internally
  • Focus on the big picture and the strategic value of your product

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lara is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Lara

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Lara move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Lara take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Lara

Personality Compatibility


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