Lara Winkler

Questioner
DISC Type : c

Global Director, Partnerships & Account Management at Condé Nast

New York, New York, United States

Overview

Lara has no verified overview

Personality Overview

Systematic

Value Seeker

Not Easily Convinced

They prefer to fully evaluate every situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Lara has no verified topics they care about

Media Appearances

Lara has no verified media appearances

Work History

5-2023
Global Director, Partnerships & Account Management at Condé Nast
3-2022 - 4-2023
Associate Director, Marketing and Partnerships at Condé Nast
12-2020 - 2-2022
Senior Marketing Manager, Marketing and Partnerships at Condé Nast
1-2016 - 5-2016
Marketing and Events Intern at Chicago Sun-Times
5-2015 - 8-2015
Marketing and Public Relations Intern at AnchorBank

Education

2012 - 2016
Bachelor's degree from Lake Forest College
2008 - 2012
Education details unavailable from James Madison Memorial High School

More Information

Social Presence :

Prographics :

Exp : 6 Location : New York, New York, United States Job Level : Mid-senior Designation : Global Director, Partnerships & Account Management at Condé Nast
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Insights For Selling To Lara

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lara is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Lara

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lara move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Lara take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Lara

Personality Compatibility


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