Lara Zier

Questioner
DISC Type : c

Vice President, Digital Marketing at Voya Investment Management

West Hartford, Connecticut, United States

Overview

Lara has no verified overview

Personality Overview

Cautious & Analytical

Systematic

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to fully evaluate every situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Lara has no verified topics they care about

Media Appearances

Lara has no verified media appearances

Work History

3-2023
Vice President, Digital Marketing at Voya Investment Management
8-2020 - 3-2023
Assistant Vice President, Digital Marketing at Voya Investment Management
10-2019 - 8-2020
Marketing Automation Solutions Consultant at Traction on Demand
1-2019 - 10-2019
Associate Director of Enterprise Marketing at Primacy
1-2018 - 10-2019
Marketing Manager - Email Marketing Automation at Primacy

Education

2006 - 2007
Graphic Communications Management & Technology from New York University
1998 - 2002
Marketing Communications B.S. from Emerson College

More Information

Social Presence :

Prographics :

Exp : 12 Location : West Hartford, Connecticut, United States Job Level : Senior Designation : Vice President, Digital Marketing at Voya Investment Management
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Insights For Selling To Lara

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lara is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Lara

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lara move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Lara take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Lara

Personality Compatibility


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