Larry Aubrey

Captain
DISC Type : DS

Strategic Executive Advisor at SignalBridge Advisory Group

Greater St. Louis, United States

Overview

Larry Aubrey is a seasoned CIO and Strategic Executive Advisor with deep expertise in M&A integration, AI adoption, and digital transformation for global organizations like True Manufacturing and Ralcorp. A 2024 STLCIO Orbie Award finalist, he is a graduate of Georgetown College and holds an ITIL v3 certification.

Described by colleagues as a strong relationship-builder with a passion for growth, Larry actively supports his networks creative and professional endeavors. He has been recognized for excellence in leadership, earning the highest achievement in the Dale Carnegie Leadership Program.

Unique fact: Larry was credited by his CEO with “saving the company” during the pandemic by spearheading a critical cloud migration.

Personality Overview

Planner & Achiever

Decisive But Calm

Dynamic But Sincere

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

M&A Integration
He has extensive M&A leadership experience, providing IT oversight for over 30 acquisitions, including the $2. 6 billion purchase of Post Cereals.
AI Strategy
His current advisory role and professional headline highlight a focus on advising organizations on AI readiness and strategy to drive growth through technology.
Executive Communication
He focuses on helping business and technology leaders turn complexity into clarity, bridging the gap between intricate tech challenges and executive-level understanding.

Media Appearances

Larry has no verified media appearances

Work History

Strategic Executive Advisor at SignalBridge Advisory Group
Chief Information Officer (2017 – 2025) Director, Media Design (2020 – 2025) at True Manufacturing
Director, IT Operations and Infrastructure at True Manufacturing
Senior Director, IT Operations and Infrastructure (2005 – 2013) at RALCORP HOLDINGS INC
Director, Customer Support and Strategic Services (2001 – 2005) at RALCORP HOLDINGS INC

Education

Bachelor of Arts (BA) from Georgetown College, Georgetown, KY
Olin Executive Knowledge Program from Washington University in St. Louis

More Information

Social Presence :

Prographics :

Exp : N/A Location : Greater St. Louis, United States Job Level : Junior Designation : Strategic Executive Advisor at SignalBridge Advisory Group
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Insights For Selling To Larry

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Focus on the results that your product produces, expect some strategic questions in return
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't go over them unless you are left with no other option
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Larry is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Larry

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Larry move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Larry take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Larry

Personality Compatibility


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