Bonnie Wenzelburger

Evaluator
DISC Type : scd

Vice President Client Management at Captiva Marketing

Greater St. Louis, United States

Overview

Bonnie Wenzelburger is the Vice President of Client Management at Captiva Marketing, where she has worked since 2011. She leverages her digital marketing expertise in SEO, PPC, and social media to build strong client relationships. She holds a Bachelors Degree in Business from the University of Missouri.

Outside of her professional role, Bonnie enjoys spending time with her husband and two young children. She likes trying new restaurants and is a passionate sports fan, actively following the St. Louis Cardinals and the Mizzou Tigers.

Bonnie has been with Captiva Marketing for over a decade, progressing from Senior Account Manager to her current executive role.

Personality Overview

Fast But Analytical

Thorough Evaluator

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Client Relationships
Her role as VP of Client Management and her bio highlight her skill in building strong, lasting partnerships and ensuring client satisfaction.
Digital Marketing
Her background is rooted in digital marketing, with skills in SEO, PPC, social media, and conversion rate optimization to drive results for clients.
Talent Acquisition
She is actively and publicly involved in recruiting new talent and building the team at Captiva Marketing.

Media Appearances

Bonnie has no verified media appearances

Work History

12-2020
Vice President Client Management at Captiva Marketing
2-2018 - 12-2020
Account Director at Captiva Marketing
12-2014 - 2-2018
Senior Account Manager at Captiva Marketing
1-2009 - 6-2011
Search Engine Marketing Executive at SoccerPro
1-2009 - 6-2011
Director of Affiliate Marketing at SoccerPro

Education

2007 - 2011
Bachelor's Degree in Business from University of Missouri Trulaske College of Business
2003 - 2007
Education details unavailable from Nerinx Hall High School

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater St. Louis, United States Job Level : Senior Designation : Vice President Client Management at Captiva Marketing
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Insights For Selling To Bonnie

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bonnie is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Bonnie

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Bonnie move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Bonnie take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Bonnie

Personality Compatibility


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