Matthew Litzelfelner

Critic
DISC Type : C

Board Chair at Xbo Robotaxis

Greater St. Louis, United States

Overview

Matthew is a seasoned financial executive who has transitioned into entrepreneurship as the President and Owner of A One Towing. He leverages his extensive background as a CFO for several companies and his inactive CPA certification to guide his ventures. He also serves as Board Chair for the tech startup Xbo Robotaxis.

Fulfilling a long-held dream of business ownership, Matthew is passionate about leadership and building a strong company culture. He frequently appears on podcasts to share insights from his journey, discussing finance, operations, and his experiences moving from a corporate executive to an entrepreneur. He holds a Bachelor of Science from Southeast Missouri State University.

After a successful career as a Chief Financial Officer in the professional and healthcare services industries, he recently purchased A-One Towing.

Personality Overview

Precise

Critic

Negotiator

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Entrepreneurial Transition
He recently fulfilled a personal dream by acquiring A-One Towing, a career shift from finance executive to business owner that he frequently discusses on podcasts.
Leadership and Culture
Described as a collaborative financial leader, he focuses on how financial decisions impact operations and company culture, believing a CFO is more than just a numbers person.
Startup Strategy
As Board Chair for Xbo Robotaxis, he is focused on guiding the company's strategy, technology, and growth in the autonomous ride-hailing market.

Media Appearances

Matthew has no verified media appearances

Work History

8-2025
Board Chair at Xbo Robotaxis
5-2025
President/Owner at A One Towing
4-2023 - 8-2025
Chief Financial Officer at Lexicon
3-2017 - 4-2023
Chief Financial Officer at nimble solutions
1-2014 - 10-2020
Co Owner at L&L Property LLC

Education

2003 - 2007
Bachelor of Science (BS) from Southeast Missouri State University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater St. Louis, United States Job Level : N/A Designation : Board Chair at Xbo Robotaxis
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Insights For Selling To Matthew

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthew is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Matthew

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Matthew move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Matthew take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Matthew

Personality Compatibility


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