Larry Baca in

Larry Baca

Questioner · DISC type c
Director, Sales & Marketing at CalOptima
📍 Chino Hills, California, United States

Larry Baca is a veteran sales and marketing leader with over 25 years of experience specializing in Californias Medicare field. His career includes leadership roles at CalOptima, Providence Health Plan, and Inter Valley Health Plan. A UCLA graduate, he is an expert in sales, marketing, and retention for both large and small regional health plans.

Outside of work, Larry is a family man who is married with three daughters. He is passionate about college athletics, enjoys eating, and considers himself a "self-certified grill master. " He also appears to be a dog owner, having posted online about his dog, Chloe.

Unique fact: Larry takes great pride in helping others achieve their professional goals.

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Experience
22 Years
Current Role
Director, Sales & Marketing
Job Level
Mid-senior
Location
Chino Hills, California, United States
Personality Overview

How Larry shows up

Not Easily Convinced
Value Seeker
Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Priorities

Topics Larry cares about

Medicare Sales
He is a recognized expert with over 25 years of leadership experience in sales, marketing, and retention within the Medicare field.
Broker Partnerships
His recent activity shows a strong focus on engaging with and supporting local broker partners to drive business success at CalOptima.
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Career

Work history

8-2025
Director, Sales & Marketing
CalOptima
8-2022 - 8-2025
Director, Medicare Sales California
Providence Health Plan
9-2009 - 6-2022
Vice President, Sales, Marketing & Communications
Inter Valley Health Plan
5-2003 - 9-2009
Director of Sales & Account Management
UnitedHealthcare
10-2002
Director of Sales, Medicare Plans
Blue Shield of California
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Bachelor of Arts
UCLA
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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