Larry Corbin

Energizer
DISC Type : I

Vice President of Sales at Serenity Kids

Dallas-Fort Worth Metroplex, United States

Overview

Larry Corbin is the Vice President of Sales at Serenity Kids, bringing extensive experience with Fortune 500 CPG companies across retail and foodservice. A graduate of The University of Texas at Austin, he is a strategic planner recognized for success in turnaround situations. Colleagues describe him as a results-oriented, high-energy, and thoughtful leader.

Personality Overview

Imaginative

Informal

Big Picture Person

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

CPG Sales Strategy
His career is built on leading sales for CPG brands, managing national accounts, DSD networks, and brokers to exceed sales and EBITDA objectives.
Multi-Channel Retail
He possesses deep expertise across a wide array of retail channels, including Grocery, Natural, Foodservice, Club, Drug, Dollar, Mass, and C-Store.
Online Entrepreneurship
He runs his own online business and mentorship program, Corbin4U2, LLC, which he started to help others achieve financial independence.

Media Appearances

Larry has no verified media appearances

Work History

2-2026
Vice President of Sales at Serenity Kids
9-2024 - 2-2026
Owner and CEO at Corbin4U2, LLC
1-2023 - 9-2024
Vice President of Sales at cocokind
10-2017 - 1-2023
Vice President of Sales U.S. at Laboratoires Expanscience
12-2014 - 10-2017
Director of Sales (CPG) - Club, Natural, Drug, E-Commerce, and Convenience at Materne North America - GoGo squeeZ

Education

BA from The University of Texas at Austin

More Information

Social Presence :

Prographics :

Exp : 35 Location : Dallas-Fort Worth Metroplex, United States Job Level : Senior Designation : Vice President of Sales at Serenity Kids
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Insights For Selling To Larry

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Do some small talk, ask them how things are going on their side
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Larry is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Larry

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Larry move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Larry take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Larry

Personality Compatibility


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