Larry Dignan

Commander
DISC Type : D

Editor in Chief, Constellation Insights, part of Constellation Research at Constellation Research, Inc.

Morrisville, Pennsylvania, United States

Overview

Larry Dignan is the Editor in Chief of Constellation Insights, leveraging over two decades of experience covering enterprise technology at publications like ZDNet and Celonis. A graduate of Columbias School of Journalism, he is described by colleagues as a brilliant editor and an excellent writer focused on the buy and sell side of tech.

Outside of his primary role, Larry is a passionate educator, serving as an Adjunct Professor at Temple Universitys Fox School of Business. He teaches undergraduate data science, covering big data, analytics, and how these technologies apply to broader industries, sharing his practical knowledge with the next generation.

He is also on the Advisory Board for The Fox Business Schools Institute of Business and Information Technology.

Personality Overview

Very Quick

Risk-Taker

Strong-Willed

They are not focused on building rapport and relationships.  They are very proud of what they do. They like to be in a position where they can control the conversation and terms.

Topics They Care About

AI Business Outcomes
Writes extensively on the gap between AI outputs and tangible business outcomes, analyzing how CEOs are handling disruption from Large Language Models (LLMs).
Enterprise Tech Trends
Covers emerging trends for enterprises, including the future of SaaS, data management challenges, and the practical applications of AI agents and cloud transformation.
Data Science Education
As an Adjunct Professor at Temple University, he is actively involved in teaching data science, big data, and analytics to undergraduate students.

Media Appearances

Larry has no verified media appearances

Work History

5-2023
Editor in Chief, Constellation Insights, part of Constellation Research at Constellation Research, Inc.
12-2021 - 4-2023
Editor In Chief at Celonis
11-2020 - 12-2021
Vice President, Editorial; Editor in Chief, ZDNet, a Red Ventures company at Red Ventures
1-2017
Adjunct Professor at Management Information Systems at the Fox School of Business, Temple University
2-2008 - 10-2020
Editor in Chief, ZDNet; Editorial Director, TechRepublic at CBS Interactive (formerly CNET)

Education

1994 - 1995
MS from Columbia University - Graduate School of Journalism
1988 - 1992
BA from University of Delaware

More Information

Social Presence :

Prographics :

Exp : 30 Location : Morrisville, Pennsylvania, United States Job Level : N/A Designation : Editor in Chief, Constellation Insights, part of Constellation Research at Constellation Research, Inc.
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Insights For Selling To Larry

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Objectively showcase the impact that your product creates
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Larry is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Larry

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Larry move?

  • They can take decisions very fast if you manage to convince them.
  • Can Larry take some risk or not?

  • The risks don’t matter much to them.

You And Larry

Personality Compatibility


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