Larry Orwin

Judge
DISC Type : Dc

Advisory Board Member at InnerActiv

Chagrin Falls, Ohio, United States

Overview

Larry Orwin is a highly experienced fractional sales leader with a track record of over-achieving quotas at major tech companies like Google and Microsoft. A graduate of Michigan State University, he specializes in go-to-market strategies and closing complex, large-scale opportunities. Colleagues describe him as strategic, well-organized, and deeply experienced.

Outside of his professional life, Larry is a dedicated and accomplished ultramarathon runner, having competed in some of the worlds toughest races. He channels this passion into community involvement, leveraging his running to support philanthropic causes in the Cleveland area where he resides with his family.

He raised over $250, 000 for a local school by competing in the prestigious Badwater 135 ultramarathon.

Personality Overview

Fast But Wary

Features Driven

Generally Skeptic

They are not focused on building rapport and relationships.  They like to be in a position where they can control the conversation and terms. They like to act fast and expect others to do the same.

Topics They Care About

Go-to-Market Strategy
His company, Sales Champions LLC, specializes in making GTM activities and selling motions more effective to accelerate revenue.
Cloud Ecosystems
Has extensive experience from leadership roles at Google Cloud and Microsoft Azure, focusing on cloud adoption and growth in enterprise accounts.
Endurance Running
He is a multi-time National Champion in 100-mile and 24-hour ultramarathons and serves as a race director for an ultra event.

Media Appearances

Larry has no verified media appearances

Work History

10-2025
Advisory Board Member at InnerActiv
3-2024
Founder/CEO at Sales Champions LLC
1-2023
Investor at North Coast Ventures
9-2019 - 3-2024
Key Account Director at Google
2-2017 - 9-2019
Azure Principal Solutions Sales Director at Microsoft

Education

1978 - 1982
Bachelor’s Degree from Michigan State University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Chagrin Falls, Ohio, United States Job Level : N/A Designation : Advisory Board Member at InnerActiv
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Insights For Selling To Larry

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Get to the point quickly instead of spending time doing small talk
  • Objectively showcase the impact that your product creates

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being a storyteller and don’t try to oversell
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Larry is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Larry

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Larry move?

  • They can take decisions very fast if you manage to convince them.
  • Can Larry take some risk or not?

  • The risks don’t matter much to them.

You And Larry

Personality Compatibility


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